“Scale to Get Better Before You Scale To Get Bigger”

Building Responsible, Scalable, and Successful Franchise Systems

Gerry Henley

Fractional Franchise Executive & Consultant

Gerry Henley is a seasoned franchise expert with over 20 years of experience helping franchise systems scale responsibly and successfully. He specializes in building strong foundations, coaching leadership teams, and creating measurable success for franchisees.
Gerry is the architect of the Unit Level Success Ratio (ULSR), a proven framework that accurately measures franchisee performance and drives meaningful growth. He works with franchisors to identify gaps in operations, strengthen systems, and implement strategies that ensure long-term scalability.
Known for taking ownership of results, Gerry operates both as a Fractional Consultant—coaching teams and implementing his Franchise Operating System—and as a Fractional Executive, stepping into leadership roles like President or COO to directly guide franchise growth

Are You Ready to Take Your Franchise to the Next Level?

Are you a franchisor looking to scale responsibly and increase franchisee success?

Do you want to strengthen your systems and leadership team to support real growth?

Are your franchisees struggling to meet their benchmarks, or are you unsure how to accurately measure their success?

Do you want a partner who will take ownership of results, rather than just offer advice?

Are you ready to focus on meaningful metrics, such as the Unit Level Success Ratio (ULSR), rather than average unit volume?

Let’s discuss how to develop a stronger, more scalable, and successful system.

Fractional Franchise Consultant

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Fractional Franchise Executive

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Fractional Consultant

Gerry coaches leadership teams, introduces his Franchise Operating System (FOS), and provides the playbook for scaling your franchise. He guides your team on everything from leadership structure, operational systems, and training programs to culture and accountability—but you own the results. Gerry ensures your team has the tools, knowledge, and strategy to grow successfully, while you maintain full control of outcomes.

“I coach leadership teams, introduce my Franchise Operating System (FOS), and give you the playbook for scale. You own the results.”

If you are struggling with:
Franchisees not hitting their benchmarks
Systems that aren’t scalable
Leadership teams lacking clarity or accountability
Measuring success beyond misleading metrics like Average Unit Volume

Fractional Franchise Executive

“I step in as President or COO, leading your team directly. I own the results, and I stay until the systems, people, and performance are solid enough to scale.”

Gerry steps in as President or COO, leading your team directly. He takes full ownership of results, overseeing operations, leadership, training, and systems to ensure your franchisees perform at their best. Gerry stays with your organization until your systems, people, and performance are strong enough to scale, creating a foundation for sustainable growth and measurable success.

If you are struggling with:
Leadership gaps or teams that aren’t aligned on vision and execution
Franchise operations that lack structure, accountability, or consistent performance
Scaling your franchise but hitting roadblocks with people, systems, or processes

Free Consultation

My Differentiator: The Unit Level Success Ratio (ULSR)


The ULSR measures how many of your franchisees are actually achieving success based on your defined business model. It’s the single most accurate measure of franchise health.

When I apply ULSR, franchisors see their system in a new light:

What percentage of franchisees are really winning?

Where are the cracks in your foundation?

What systems, training, and leadership coaching need to change?

With ULSR, you stop chasing vanity metrics and start building a franchise system that can truly scale.

Client Success Stories

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  • I’ve been working with Gerry Henley for quite some time now. He’s a business growth and company culture genius! He completely changed what I thought were my priorities into new ones with actionable items. When scaling a business, it’s important to work with Gerry who has a bird’s eye view and the experience and history of winning to drive growth and a company culture where employees and business owners can thrive. I’m excited for where we’ve gotten since working with Gerry and for what’s next as we continue to level up as an organization. Thank you, Gerry!
    Michael Hartel
    CEO Cabinet IQ
  • Gerry has been an integral part of our business growth over the last 18 months for Color World Housepainting, he has taught and coached our team utilizing System and Soul and help take my business to the next level. If you’re looking for a fantastic coach, Gerry is your man!!
    Tom Hodgson

    Founder and President Color World Housepainting
  • I have had the pleasure of working with Gerry since 2010, as a leader at two different franchise brands. Gerry has the ability to align the Operations and Development teams to focus on delivering the best experience for franchisees. He understands the importance of involving franchisee feedback in how you measure the success of the corporate team and the franchise offering. His commitment to the success of the franchisees, aligned with the success of the franchisor, is something all systems would benefit from. 
    Michelle Rowan
    CFE, President & COOFranchise Business Review
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Brands We’ve Worked With

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Ready for Responsible Growth?

Because in franchising, you don’t scale by selling more units.
You scale by helping franchisees succeed.

Whether you need me as a Fractional Executive to lead your team, or a Fractional Consultant to coach and guide them—I bring clarity, ownership, and proven frameworks to help your brand achieve responsible, scalable franchise growth.